Some people embrace their facial hair. They can't even imagine cutting or shaving off their facial hair. For the majority of women this scenario is usually a nightmare. Fortunately, it usually doesn't grow in a thick pattern for most although some women are prone to an unnatural abundance of hair.
The other group of people that like the idea of removing facial hair are men - they like the idea of permanent hair removal to finally get rid of the daily chore of shaving!